Taste
Whole cuts and minced New-Meat built for flavour, texture and the sear — designed to satisfy meat-eaters, not just replace meat.
Redefine Meat · UK Great New-Meat,
Great New-Meat,
Without Compromise.
Creating a world where anyone can enjoy great New-Meat — without compromising on taste, sustainability, or experience.
Meat, redefined from the plant up.
Redefine Meat makes plant-based whole cuts and minced New-Meat for the way people actually cook and eat — at home and across the world's kitchens.
Sustainability
A dramatically lower footprint than animal meat, without asking anyone to compromise on the experience they love.
Experience
From the pan to the plate, New-Meat behaves like meat — so chefs and home cooks can work with it exactly as they always have.
Redefine PRO
For restaurants, events and catering.
Chef-grade whole cuts and formats — beef flank and fillet, pulled meats, burgers, kebab and merguez — built to perform on a professional line.
Discover Redefine PROFind New-Meat near you
In stores for home cooking, and on menus at restaurants, hotels and caterers across the UK.