Taste
New-Meat built for flavour, texture and the sear.
Our Story
A world that deserves better meat.
Redefine Meat is a leader in the food-tech revolution, replacing the meat industry's resource-intensive production with advanced technology and sustainable ingredients. Founded in 2018.
Our mission
We believe the world deserves better meat — a new type of delicious meat that's good for the environment and kind to animals.
Our vision
Create a world where anyone can enjoy great meat, without compromise.
Why we exist
Founded from a passion for meat — and a devotion to our planet.
We love the experience of cooking and eating meat, but we're concerned about its effect on our environment. So we set out to make meat a different way: from plants, without asking anyone to compromise on taste, experience, or sustainability.
Sustainability
A dramatically lower footprint than animal meat.
Experience
It behaves like meat — for chefs and home cooks alike.