Bring New-Meat home

Plant-based whole cuts and minced New-Meat for your kitchen — juicy, meaty and built for the way you already cook.

• Redefine Redefine Beef Mince The perfect base for any dish and recipe View product →
• Redefine Redefine Bratwurst Plump, juicy, pork-flavoured sausage View product →
• Redefine Redefine Flank Steak A masterpiece of flavours, texture and juiciness. View product →
• Redefine Redefine Lamb Kofta Mix The full flavours of the Mediterranean View product →
• Redefine Redefine Merguez Sizzling with Mediterranean spice, juicy goodness in every bite. View product →
• Redefine Redefine Premium Burgers Coarsely ground for a perfect bite View product →
• Redefine Redefine Pulled Beef Versatile, easy to prepare and delicious View product →
• Redefine Redefine Pulled Pork Packed with pork flavours, versatile, ready in minutes View product →
• Redefine Redefine Shawarma Where Middle Eastern spice meets everyday ease. View product →